Is it time to DREAM BIG and GROW PLACES?
Work With Me
My services for aspiring fitness and wellness entrepreneurs like you are centered on my areas of expertise in fitness entrepreneurship, disruptive health technologies, social media, and experiences as a Professor of Kinesiology and founder and CEO of a successful corporate fitness management company that I started at age 24 with the White House as my first client (yes that White House) that I then sold; traveled the world, learned more life lessons and played lots of golf.
Ask any of my students and they will tell you that I am not the traditional type of Professor. Learn from me and you will not be getting armchair theory, or the regurgitated advice of someone trying to pass themselves off as an expert. You will learn from my real world business and life experiences (and mistakes), not from an outdated textbook or the next "get rich" scheme that our industry unfortunately knows all to well. Helping entrepreneurs like you is my full-time passion and profession. Your success and desire to dream big and grow places is my absolute priority.
But what do I know? Plenty, and I want to share what I know with you. If I was good enough for the White House for over a decade, am I good enough for you? Let’s talk. I will help you work smarter, not harder to help you reach your business dreams.
Serious inquiries only, please.
Book a Borrow My Brain session
A personal note
I know firsthand how frustrating starting and building a fitness business can be. You are probably like me, trained as an exercise scientist; wanting to help others live their lives to their greatest health potential possible, but you have very little formal training or education on the business side of things. Lack of clarity, or the impostor syndrome of “can I really do this” is all too real to me.
Maybe you wish the money would “just come in” so you could focus on the stuff you actually enjoy – like coaching a healthy lifestyle, training a new client or watching your trainee run their first marathon. It’s a vicious cycle because …
You hate the business side of personal training.
You would much rather be on the floor, working with clients, pushing them to be the best they can be. But you know you’ve got to do it. You have to focus on your business rather than in your business. Otherwise you’ll soon be out of business, going backwards and working for someone else. Or worse, you’ll be out of business before you even start.
A profitable personal training brand and business is your key to freedom and impact. You’ve paid your dues: working at a big box gym, endless toil of long commutes, cranky clients, and unbearable bosses. Sure, it’s dressed up to keep you somewhat happy with in a paycheck, a few benefits, maybe even a retirement plan, but it really equates to your own quality of life - less time with family. Less time seeing the world. Less freedom to choose. Less impact you can make upon others.
Questions that keep you awake at night …
You know too much now. You’re too smart to settle, and you know you wield skills that can truly help others and make you money. But do you ever find yourself laying awake at night, burdened with one or more of these questions?
“How can I work with more people and make a bigger impact on their lives?
“How can I start my own fitness business and break away from the club?“
“How would I even start building my own fitness business?”
“How can I have the freedom to run my own fitness business?”
“How do I build a client base… from scratch?”
“How do I promote myself without being pushy, “sales-y”, or slimy?”
“How do I present my unique selling proposition … and get people to pay me for it?”
5 Good Reasons We Should Talk Today
You need a specialist: someone that genuinely understands, advises, and mentors high-level achievers who want to be a fitness entrepreneur.
You need a new voice: someone that can provide keen perspective and refreshing ideas. You’re too close to the subject (because it’s you!) … I’ll help you define your fitness business in a way you never imagined.
You need a trusted partner: someone who has a vested interest in your success, wins only when you win, and has helped others do the same.
You need a time saver: someone that can free you up and competently work behind-the-scenes, so you can do the things only you can do.
Your need a business coach: you are great with the science of exercise, but need some help understanding and implementing the business side of fitness.