It’s a pleasure to meet you.

I’m Ted Vickey - a fitness coach and business strategist who specializes in personal branding, social networking and fitness technology. My core philosophy on business is this:

You can’t do it alone.

When we get this part of a business right, results follow. I’ve used this same approach to serve my corporate clients and my students.

Before becoming a fitness entrepreneur and business professor, I worked for 11 years as the Executive Director of the White House Athletic Center, the fitness center serving the health and fitness needs of the President and his staff. It was a pretty cool gig!

Nowadays you’ll find me traveling (a lot!), speaking at conferences and looking for the next great golf course to explore - all while coaching students, serving clients, posting on Twitter and playing with all things tech.

While I enjoy blogging, most of my writing is done privately to my email list. The vast majority of my readers feel it is my best content. You can sign up for my email list at and you’ll even get a nice gift - my LinkedIn template.

My story.

For years, my career was in fitness. I built my company with onsite fitness centers for government agencies and Fortune 500 companies. I sold my company in 2001 to a Corporate Medical company and became a subsidiary focusing on corporate fitness and wellness.  I traveled the world, had a powerful sounding title, wore a suit to the office (hated it), and worked as a high-level executive partner with some of the most famous clients in the world.  I was paid well, lived in a nice neighborhood and drove a fancy car.

But the story behind the story was that while everything looked good on the outside, on the inside I was hurting. The more successful I got at it, the less I wanted to do it. I got into the fitness business (against my Dad’s advice) to help others at a personal level, but here I was working with big corporations, and not at that one-to-one level.  I wanted to help people discover their passions and to help them dream big. I didn’t want the “spotlight.”

Broad perspectives.

It’s funny — how something of sorrow happens that changes your life.  That something for me was in 2006.  My mother was in a Pittsburgh hospital in her final stage of cancer.  My whole family was with her.  She said she wanted to see each of her kids one last time.  I went first.  I sat on the side of her bed, she looked at me and said, “I am so proud of what you’ve done in your life, but you work too hard”!   I left the room in tears. 

She died two days later and, on my drive, back to Washington DC I decided that Mom was right.  I did work too hard and missed too many life events.  So, I went to the Chairman of the company and said – “I’m done”.  He said “What?  You need to think about this – you have the fancy car, the big house, more money than you ever dreamed and a country club membership.  Why would you want to give that all away?”  My answer was simple – “I want to do more”. 

So, a little more than a year after Mom died, I left my high paying job, sold pretty much everything I owned, including my house, and decided to take Mom’s advice and “live”.  I had promised her that at some point in my life, I would earn a master’s degree.  She also loved Ireland, so I combined the two and, in her honor, earned my Master of International Business and Entrepreneurship in Ireland (and played a little golf as well). 

That same year (2010), the Irish government asked if I would be interested in a PhD (they would pay for it).  I thought for a bit (3 more years of fun, golf and travel in Europe with an exciting opportunity to learn even more) and said yes, but only if I could study how we can use mobile phones to improve physical activity through social networks.  So they put me in the School of Engineering and I studied exactly that – disruptive health technology, Twitter and emerging business tools in the fitness industry.

I’ve been blessed to now be able to put all the pieces together – my exercise science education, my entrepreneurial skills, traditional learning of business and technology and my passion to help others to create a very unique and special brand that I hope to be able to share with you.  I now teach future fitness entrepreneurs how to “work smarter, not harder” and to achieve their dream of breaking free from the traditional gym and “dream big”.

I continue to travel, consult, and serve as a catalyst for quality people and organizations to leverage their brand and build their business while using technology. To connect with me, you can find me on nearly every major social media channel. My favorite? Twitter.

You’ve got a business to build. I’m going to help you build it. It’s time to go off-roading. This time, I’ll be sitting shotgun with you. You are not alone.

P.S. – I strictly limit the number of fitness professionals I work with. When you hire me, you get my 100% undivided attention … an advantage you get from no other source. Click the button below to fill out a short consulting application. If accepted, you will be contacted to setup a short call to discuss your needs and terms. Thank you.

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