A personal note.
I know firsthand how frustrating starting and building a fitness business can be. You are probably like me, trained as an exercise scientist; wanting to help others live their lives to their greatest health potential possible, but you have very little formal training or education on the business side of things. Lack of clarity, or the impostor syndrome of “can I really do this” is all too real to me.
Maybe you wish the money would “just come in” so you could focus on the stuff you actually enjoy – like coaching a healthy lifestyle, training a new client or watching your trainee run their first marathon. It’s a vicious cycle because …
You hate the business side of personal training.
You would much rather be on the floor, working with clients, pushing them to be the best they can be. But you know you’ve got to do it. You have to focus on your business rather than in your business. Otherwise you’ll soon be out of business, going backwards and working for someone else. Or worse, you’ll be out of business before you even start.
A profitable personal training brand and business is your key to freedom and impact. You’ve paid your dues: working at a big box gym, endless toil of long commutes, cranky clients, and unbearable bosses. Sure, it’s dressed up to keep you somewhat happy with in a paycheck, a few benefits, maybe even a retirement plan, but it really equates to your own quality of life - less time with family. Less time seeing the world. Less freedom to choose. Less impact you can make upon others.
Your unique selling proposition.
You and I both know that life isn’t a linear path on a well-paved road. Real life is more like off-roading. Sure, it’s still driving, but off-roading is different — totally different that what they tell you in school. It’s white knuckle. It’s fly-by-the-seat-of-your-pants. It’s about instinct. Reaction. Survival. Discovery.
That’s why – if you’ve made it this far to even be reading these words – you’ve probably developed a few skills you’ve never considered. Real-world skills. Instinctual skills. Off-roading skills. Guess what?
These are the very skills you can parlay into a powerful, persuasive, and even profitable brand. And I’m the person that can help you do it. I’ve taken the same flair and artistry I needed to make it in fitness, business and entrepreneurship straight into mentorship and consulting.
My mission is to help forward-thinking fitness professionals like you to dream big and create a fitness business that will give you the freedom to do what you want, when you want and how you want. The lack of traction, results, and revenue can be maddening. Don’t waste any more of your time or talent on building it alone… call me instead. Don’t dole out any more money — hundreds, thousands, or even tens of thousands — on packages or online programs that always seem to over-promise but under-deliver. Call me instead.
Questions that keep you awake at night.
You know too much now. You’re too smart to settle, and you know you wield skills that can truly help others and make you money. But do you ever find yourself laying awake at night, burdened with one or more of these questions?
“How can I work with more people and make a bigger impact on their lives?
“How can I start my own fitness business and break away from the club?“
“How would I even start building my own fitness business?”
“How can I have the freedom to run my own fitness business?”
“How do I build a client base… from scratch?”
“How do I promote myself without being pushy, “sales-y”, or slimy?”
“How do I present my unique selling proposition … and get people to pay me for it?”
5 Good Reasons We Should Talk Today.
You need a specialist: someone that genuinely understands, advises, and mentors high-level achievers who want to be a fitness entrepreneur.
You need a new voice: someone that can provide keen perspective and refreshing ideas. You’re too close to the subject (because it’s you!) … I’ll help you define your fitness business in a way you never imagined.
You need a trusted partner: someone who has a vested interest in your success, wins only when you win, and has helped others do the same.
You need a time saver: someone that can free you up and competently work behind-the-scenes, so you can do the things only you can do.
Your need a business coach: you are great with the science of exercise, but need some help understanding and implementing the business side of fitness.
You are not alone.
George Orwell said it best, “He who controls the past controls the future.”
Today is the day to take control of the past … so you can control your future. I became a consultant to help you and people like you – those that know they were made for something more than the four walls of a classroom, or even more oppressive – the four walls of a gym.
BORROW MY BRAIN
Arrange a 60-minute, 1-on-1 strategy session. Prior to our call, I will spend time reviewing relevant materials to best advise you. Note: this is a paid call. Click button on the right to schedule call. Questions? Email firstname.lastname@example.org
Cost is $197 for the call.